By Morrison A.
Objective To discover and significantly examine enlrepreneurship theories and ideas in the context of the small kin tourism company, and the level to which owner-managers and their organizations could be labeled as entrepreneurial.Design/methodology/approach A version lias been constructed and utilized to help a ''drilling down'' technique that strikes from a floor realizing of entrepreneurship as a procedure via to an atmosphere, to penetrate the organisational context and consequential entrepreneurial socio-economic outcomes.Findings it's been established that knowing of the entrepreneurial technique, because it interplays with kin enterprise, is better served via connection with the cultural, surroundings and organisational context during which marketers are embeddedOriginality/value The tourism lias been intentionally chosen as an illustrative context as a result of low measure of entrepreneurial behaviour that it has frequently exhibited. throughout the program of the version causes are supplied for this, and conclusions are drawn that do classify small relatives tourism companies as a manifestation of entrepreneurship as widely conceived.
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A contextualisation of entrepreneurship by Morrison A.